It’s one thing to have a unique way of designing your brand, but presentation is an entirely different aspect that is often left vague. We admire FRESH.i.AM for the originality for Cyber Tribe line they recently dropped. Job well done on the branding behind this project! See more from fresh.i.am here: http://collection.freshiam.net/CYBER-TRIBE-2014
Torey (WAJ) : What was the first article of clothing you ever designed?
Matt (Live Astro): The first piece I ever designed was a Lenny Bruce print t-shirt. I screen
printed a bunch and they sold out and I never thought to keep one for
myself. I want one now.
Torey (WAJ): How long does it usually take you to construct a piece?
Matt (Live Astro): That depends on whether if its a leather or silk piece, custom sublimation
printed fabric or something like that- from concept to sample, the better
part of a month. If a its simple piece made from fabric easily sourced
then it can be a few days only.
Torey (WAJ): Who is one of your favorite local models to work with?
Matt (Live Astro): One of my favorite local models currently is this Nigerian kid named
Legan. He’s the main model for my SS/14 look book. The way he looks in my
pieces is exactly how I envisioned them when I designed them. Masculine
and somewhere between refined and rugged. I hate it when male models look
too sweet and posed. Dude’s a natural.
Torey (WAJ): What do you believe makes a quality article of clothing?
Matt (Live Astro): I think it takes an original concept or an original take on a
classic/standout piece. High quality fabric material is everything.
Attention to details, little things that make the garment especially
Lastly, the piece should have enough style to outlast whatever the current
trends are. That said, a lot of the pieces that I see being pushed would
not qualify as quality clothing in my humble opinion.
Torey (WAJ): What matters to you most as a fashion designer?
Matt (Live Astro): What matters most is that I create pieces that will last and be stylish for
a while. Which, is why I like to work with leather or fine silk. These
fabrics, if taken care of will last long enough to be considered vintage
and hold their value. If taken care of, is the caveat, of course. Its
important to me that the right consumer buys my pieces.
I once had a silk tank pulled by a stylist for an awards show and he
sweated all through this fine silk. A fashion stylist who doesn’t know
better than to sweat through silk! That’s why you don’t put a silk hat on
a pig… Also models who don’t know how to treat fine fabrics annoy me.
I’ve had this misfortune of working with a couple of models who don’t
realize how soft lambskin is until it’s too late.
So yeah, it’s important to me that I sell to an educated consumer.
Torey (WAJ): Where do you get your inspiration?
Matt (Live Astro): Since I primarily design menswear, my inspiration has always come from what
it is that I want to wear, feel and look like. I can honestly say I design
for myself first. If something happens to be translatable to unisex or
women’s wear then I’ll execute that translation but the goal is to please
Torey (WAJ): What other experience do you have in the fashion industry (stylist, retail,
Matt (Live Astro): I’ve run a retail store for like 3 years. Total slave work and I wouldn’t
do it alone again for all the silk in India.
I’ve designed for several upstart brands, some of which will hit the market
soon. I’ve also collaborated with artists (painters, music, graphic
artists) to create merchandised apparel that goes beyond what is normally
expected. That doesn’t always work out well but sometimes its really fun.
You’ll see one of my favorite examples of this sort of collaboration real
Torey (WAJ): What are your favorite colors to work with and why?
Matt (Live Astro): The foundations, black and white. Starting from there one can complement
with colors that encompass the entire spectrum as long as its done with
Torey (WAJ): Who do you think is the hottest female celebrity model out now?
Matt (Live Astro): I don’t think about that sort of shit. I am more taken by real women who are interesting without media hype.
Torey (WAJ): What do you see as the next trend in fashion? How do you plan to
differentiate your line?
Matt (Live Astro): I honestly don’t know or care what the next trend in fashion is. I really
do hope to avoid it or not notice it at all.
Check out the website at www.liveastrony.com
ADYN, short for Androgynous refers to indeterminate gender, neither masculine nor feminine. Such an approach allows ADYN the freedom to be influenced by both sides of the spectrum creating greater creativity and uniqueness. ADYN’s luxury fabrics and leathers operates in simple, sophisticated monochrome. The emphasis of pure white.
For every negative there is a positive. A continual balance of consistent energy traveling throughout the universe. Customary for our minds to delete memories of our distasteful past and glorifying out triumphant victories. But if it wasn’t for the darkness, would you have seen the light?
Recently came to knowledge of a brand that haves the elements to succeed past T-shirts and becoming a luxury name in street brands. Nxirceur Clothing Line came to my attention over Instagram. Their logo intrigued me to look into the brand more and ever since then I must say, I been hooked. After seeing the product, I had to purchase and see in person if my expectations could be met. But they were fairly exceeded.
I recently got to interview the creator and founder of the brand and truly get an inside look of Nxirceur. Here’s what creator and founder Emmet had to say about his brand and vision.
We’ll tell us the story of Nxirceur Co. and it’s birth into existence.
Alright, well I actually didn’t even think about doing anything in the clothing or fashion field until after I graduated from college. Always grew up wanting to be a plastic surgeon, and still think it would be awesome in some aspects, although I don’t think I could handle school again but I did graduate with a bachelors of science in molecular and cellular biology from the University of Arizona. After I finished school, I moved back in with my dad and had the HARDEST time ever looking for a job in my field. It was just impossible. That’s when I started looking alternative routes to some sort of income to at least fund some of my drinking on the weekends. I always thought I had a very unique taste in art and design, much more “edgy” than all of my friends whom wear button downs khakis and dress shoes all the time. My old instagram account (personal) actually got banned for posting to many topless women ha ha but I started doing research into making t-shirts. I always had the idea in the back of my head that it would be a good way to get my ideas onto something and make some money while looking for a job. We have been through probably 10 different names since the birth of the instagram and about 10 different logos. I just keep researching and researching and researching, putting out promotional “art” and “designs” on my instagram account to gain attraction to the company. I had to torrent adobe illustrator and Photoshop and teach myself the basics of using them both through plain usage, videos and forums. I eventually got a job (not in my field unfortunately) and started to make some money. I thought it’d be a perfect time to start making some designs and putting them on shirts and selling them. Instagram has been our biggest promotional tool. I think simplicity goes a long way and is key to anything having to do with success.
That’s awesome. So the recession pushed you into becoming self made. It’s amazing how a struggle can guide you into venture’s that open many doors for you to become successful, show your creativity and pay your bar tab at the same time. So once you decided “I’m in the t shirt game ” what brands or designers or even artist inspired your lines look?
I have always been a huge fan of Black Scale. I never worked in college so never had any real money to buy lots of clothing so I’d go thrifting all the time. But most definitely Black Scale. I really like the dark feel and design of the brand. Celebrity wise, I think it’s safe to say everyone who knows or is into fashion likes the way A$AP Rocky dresses. All of his outfits are always unique and fresh. Since I’m from Chicago I’m gonna have to support Kanye West of course. Anything he does becomes popular and I dig that about him. He’s always striving to be better and push boundaries. Just an inspiration in that sense.
So like Black Scale started as a t shirt brand and eventually moved towards cut and sew essentials,elaborate fabrics, jewelry, and accessories. Is that the plan with your brand. What’s next for Nxirceur?
Of course. I have been looking to do that and have been doing my research. It’s really hard to find someone to work with these days that has competitive prices as well as great customer service. I need to work with someone who is gonna respond to my emails within a few hours of my questions, not leave me days on end unanswered. We actually have some pretty awesome shorts being released in about 2 weeks. It’s limited to 10 pieces on they are on the pricey side, but they are going to be so damn cool. Hopefully I gain a good following. Affordable pricing is one of the biggest things about the company. Our shirts with both back and front print are no more than $23.00. It’s hard to find a quality shirt for that much anywhere these days.
After learning the tale of the brand. We had to find out more about upcoming drops and projects Nxirceur would be releasing soon.
What can we expect today from your capsule drop?
With the new capsule being released today, I am sticking to a very simplistic feel. I think simplicity goes a long way. Black, white, simplicity. Much more focus on the meaning behind the brand. Not a single design will look out of place. Expect some awesome shorts debuting in a few weeks.
Here’s a sneak peak into the drops coming out today from Nxirceur’s capsule drop.
I like darker images, sculptures, art. Baroque stuff is awesome. A lot of 16th and 17 century art had a dark feel to it and the colors were vibrant. Like I said before, simplicity, simplicity, simplicity. Less is always more. I carry a pen and notepad with me everywhere I go. I see inspiration all the time.
Now before ending the interview I had a few more questions I had to ask the homie before parting ways!
What does fashion mean to you?
Fashion to me means wearing whatever the fuck you want to wear. Who cares what other people think. I used to go out some nights with my friends in shorts, soccer socks, Supra’s, and a plain white v-neck because I thought the socks were comfy. Just wear whatever you think is cool.
If you could collaborate with any designer who would it be?
If I could collaborate with any designer… hmm-mm, I’m going to have to say Mega of Black Scale. I just love all of their stuff.
Who twerked better? Miley Cyrus or Iggy Azalea?
After talking and understanding the man and mindset behind this brand, I strongly say this line has the proper tools and morals in place to become a power house in luxury street wear. Be sure to check out their website today for the exclusive drop of their Rose Rouge Collection. Limited qualities so hurry before you miss out. Check out their website at www.nxirceur.bigcartel.com
In everything he does, B.R.A.Y.L follows a one rule in life which is to be real to himself NO MATTER WHAT the circumstances may be. B.R.A.Y.L stands for Be Real All Your Life which means many things in one. This name characterizes his movement. In his words, “People are blind even when they can see! The blind must FEEL Braille in order to read, so when anyone gets to know me, they FEEL me. My goal is to lead the blind into the light!”
Born and raised in an environment of sports, drugs, single homes and crimes; B.R.A.Y.L wants those who listen to his music to know that even though a situation may seem bad there IS a light at the end of the tunnel. Aliquippa, Pennsylvania known for being a city of minimum opportunity, many people find themselves ‘stuck’ in the very same environment.
Brayl Mak uses his music as a tool to reach people who can relate to him and the experiences he has had. His goal is to help anyone who wants to help themselves, but don’t have the resources. It’s important to remember “it’s not just where I’m from, but all over the world” that people deal with the same type of environment, so “if those things influence me, I can spark a seed to influence positive actions.”
“Anything is possible,” he says. “My personal influences are God, my family, my children, my friends and life [in general].”
“What sets me apart as an artist is my style, my delivery is like none heard before and my lyrical patterns are not in one sound but of a versatile range.” He describes his music as simple, feel-good music that applies to REAL situations happening in today’s world.
“The most important thing I want my fans to receive is that all we need to do is be aware of what goes on around us and to make it positive while enjoying life, even if you have short-comings.”
Now living in Atlanta, Georgia, B.R.A.Y.L has shared the stage with 3d, Rich Kids, Grand Hustle, Ayron Cox, The Ambassadora, Cash Money, EEDE, Noah, S.O.D Money Gang, and Derrty Boyz to name a few.
ALIQUIPPA 2 ATLANTA
Drake‘s Nothing Was The Same could just be the hottest release of this year. Only Drake could release such a well put together album while keeping the process so quiet. Noah “40″ Shebib‘s beats are incredible, and very unique in my opinion. Drake made this album sound very hip hop by rapping on most of the tracks : throughout this album when he’s not celebrating his rise, he’s lashing out at bad relationships from the past, bad friendships or his family. The album is fairly dark, but it’s very solid.
See below for reviews from other sites around the world.
:: Pitchfork awarded it Best New Music, saying, “As Drake albums go, this is the Drakiest” which, really, needs no explanation. Sonically, “Nothing Was the Same is Drake and 40′s most audacious experiment yet in how far inward they can push their sound; a lot of the album sounds like a black hole of all 40′s previous productions being sucked into the center.”
:: Rolling Stone gave it 4 stars out of 5, and pretty much summed up the Drake experience in the process: “A more accurate title for this album might have been Everything Was Pretty Much the Same: It’s a brilliant summation of all the things you already love about Drake – unless you find him totally annoying, in which case it probably won’t change your mind”
:: EW handed out an A grade, saying the album “bristles with epiphanies, absurdities, and plenty of bluster, but it’s all fodder for a hyperrealistic portrait of Aubrey Drake Graham, not some coronation ceremony.”
:: SPIN was a little stingier, rating NWTS a 7/10. “There is a downside to the shedding of humility, as well as the fear that accompanies it, and it’s what bogs down an album that was shaping up to be his best. With Nothing Was the Same, Drake and 40 invest too much in their own hype.”
:: Vibe posits that “Drake has yet to conceive a classic album. While Nothing Was The Same doesn’t end that drought, its accomplishments may end up more pivotal. Hip-hop music hasn’t been blurred and stretched this wide since Kanye’s 808s & Heartbreak.”
:: The Los Angeles Times reviewer hilariously points out that “Through 13 tracks over the course of an hour, the platinum rapper mentions himself nearly 500 times” before slamming the album thusly: “Just because this voice is well soundtracked doesn’t necessarily make it engaging.”
:: HipHopDX scored it a 4/5, citing Drake’s growth as an artist. “[NWTS] showcases new skills—trimming the unnecessary songs, and focusing on narrative details the way he does on ‘From Time’—that will strengthen Drake’s arsenal and help him continue to cement his status.”
:: The AV Club gave the album a B+, lauding Drake for straying “even further from genre tropes to further mine the late-night vibe of Take Care’s softest stretches,” but qualifying that statement by saying he and 40 “sometimes seem content to revisit that album’s sonic landscapes instead of carving out new ones.
Check out this new collaboration from Adidas X Bape X UNDFTD.
Very dope shoe for the summer. A must have!
Go purchase at soledoutsnyc.com
Recently Chris Brown released a pop hit titled “Fine China” . As soon as we heard the song we knew it was a hit immediately. But not only was it a hit, we consider it to be somewhat of a marketing move. With the Chinese market becoming more open to America’s Pop Culture and increased awareness of copyright law. The publishing companies see countries like China and see big opportunities. Check out the video below…
If you have not got the news let us bring you up to speed. Jay-Z continues to prove why he is a true mogul. Defining the term “Boss”. Jay-Z just recently finalized a deal with Warner/Chappell in which he will own publishing rights to most of his pasts works. Warner/Chappell will immediately begin administering Jay-Z’s catalog stretching back to 2008; by the end of 2013, it will handle the bulk of his early career hits as well.
In addition to that deal he made a separate deal in which Warner/Chappell also agreed to give Roc Nation’s entire music publishing repertoire, which will include past and future projects. Roc Nation’s songwriting roster includes Philip Lawrence (co-writer of B.o.B.’s “Nothin’ On You,” Bruno Mars’ “Just The Way You Are,” “Grenade,” “Lazy Song” and “Locked Out of Heaven,” Cee-Lo Green’s “F**k You,” Flo Rida’s “Right Round,” and Travy McCoy’s “Billionaire”); S1 (co-writer of Kanye West’s “Power”, Beyoncé’s “Best Thing I Never Had” and 50 Cent’s “My Life” feat. Eminem and Adam Levine; Carmen Key (co-writer of Flo Rida’s “Club Can’t Handle Me” and David Guetta’s “Pandemonium”); and Rita Ora (the British singer-songwriter with the most number-one singles on the UK Singles Chart in 2012), among many others.
Kind of amazing, Right?
If the meaning of the phrase has not come clear to most, let us help provide clarity. It simply means that your able to
place complete blame on the icon that gives fashion people permission to break all rules. Meaning be yourself when you dress yourself. That’s what makes us individuals. Right? Check the fit below styled by Nadia Tulin @ smokingzippers.tumblr.com shot by wearejetsetters.com
Boy London has had this way of staying true to street wear, which is why we have so much respect for the brand. In our opinion it was never meant to reach the point of becoming high fashion, yet a large amount of popular celebrities help place it on larger scale due to the popularity. The large bold prints Boy London holds on each design make it wearable with many different fits. Check out the shots below. Shot and styled by Nadia Tulin @ smokingzippers.tumblr.com
It’s been a while folks, but we’re back in full effect. Pretty random day strolling through Soho, New York so we decided to feature a new look style by Nadia Tulin: Smoking Zippers (www.smokingzippers.com). The look is pretty simple however it’s great for that transition from Winter to Spring. Something fly yet still comfortable. Check it out.
Boot: Dr Martin Aztec (Dr Martin Store)
Jacket: Lavie ( Patricia Field)
Pants: Hawkings McGill (Urban Outfitters)
Shirt: Salt Valley (Urban Outfitters)